Google has once again shaken up the search landscape with its August 2024 core update, which was announced on August 15, 2024.
This update, following the March 2024 core update, aims to elevate high-quality content in search results while demoting content created solely for search engine optimization (SEO) purposes.
Swift completion and key objectives
Surprisingly, Google completed the rollout in just 19 days, announcing its completion on September 3, 2024. This was faster than initially expected, as Google had originally estimated a month-long rollout period.
The main objectives of this update include:
- Improving search result quality by prioritizing user-focused content
- Demoting content created primarily for search engines
- Recognizing and rewarding improvements made by websites since previous updates
Addressing previous concerns
This update is particularly noteworthy as it takes into account feedback received after the September 2023 helpful content update, which had negatively impacted many small and independent businesses in search rankings.
The August 2024 update aimed to address these concerns and provide a more balanced approach to content evaluation.
Impact on rankings
Early data suggests mixed results from this update. According to a poll by SEO Round Table:
- 44% of sites experienced drops in rankings and/or traffic
- 29% saw no significant change
- 27% observed increases in rankings and/or traffic
Adapting to the update
If your site has been negatively affected by this update, consider the following strategies:
- Conduct a content audit to identify areas for improvement
- Focus on creating content that aligns with user search intent
- Prioritize high-quality, original content that provides value to users
- Ensure your website is fast, user-friendly, and mobile-responsive
Google has also updated its core update guidelines, emphasizing the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles in content creation.
By focusing on these areas and consistently producing valuable content, websites can work towards improving their visibility in search results and adapting to Google’s evolving algorithms.
